Superchips, Inc., located just outside of Orlando, Florida, is the leader in electronic tuning products for late model cars and light trucks. Founded in England in 1983, Superchips was one of the first companies to specialize in tuning vehicles with computer controlled fuel-injection systems. While Superchips originally focused on serving the British racing community with high-end tuning solutions, the Company eventually began to provide power to enthusiasts throughout the world. Now, Superchips sells thousands of hand-held tuners per year from its Sanford, FL headquarters, employs nearly 100 people and proudly manufactures every single product in the U.S.A. Today the Superchips Flashpaq is the world's best-selling performance programmer.
In January 2005, MSD Performance acquired Superchips. MSD Performance is comprised of MSD Ignition, Superchips, Edge Products and Racepak. MSD Performance companies are among the most recognized names in automotive performance. Their products are used in everything from NASCAR, NHRA and IHRA drag racing, SCORE off-road racing, Superchips primarily sells hand-held tuners which achieve the same dramatic drivetrain improvements, without the hassle of popping the hood, pulling out the vehicle control module and replacing a chip. Installation is quick and easy, taking just 10 minutes and requiring no tools or mechanical skills whatsoever.